Behind the Scenes at MTM
This blog is a day-to-day update of what is going on in Mu Tau Mu.
Eventually we'll move the older journal entries from our livejournal
space but for now to read the archives (entries prior to May 19, 2005), head over to http://www.livejournal.com/users/amzmtm/.
Things you'll hear about here include notification that new photos or other items are posted on our private website
(more about the site is here),
more detail on our
activities than you see in our month-by-month history blog, news from
Case, news from the collegiate chapter, news from Alpha Chi Omega at
large, and occasionally fun new ideas on their way to implementation.
Links to the private site will take you directly to the item mentioned.
To protect the privacy of our members, only first names will be given.
Entries by MTM Exec Board (410)
Virtual philanthropy project for June 30, 2009
This week, we honor the legacy of Farrah Fawcett, pop culture icon and domestic violence awareness champion. Her made-for-TV movie The Burning Bed was a major television event in 1984; it was the first movie ever to include a nation-wide 800 number that people could call for help with an issue. That phone number belonged to the National Domestic Violence Hotline (NDVH). Farrah served on their National Advisory Council as well.
To honor her commitment to domestic violence awareness, we ask you to join the NDVH Million Voices campaign. It’s free and easy! http://www.ndvh.org/join/ If you are on Twitter, please follow @MillionVoices.
Help us spread the word! Here’s how:
- On Twitter, post a message like this:
Honor Farrah Fawcett's legacy of fighting #domesticviolence: Join @MillionVoices campaign http://bit.ly/1avlB5 #charitytuesday #axo
2. On facebook, post this link http://www.ndvh.org/join (choose the 5th picture for the Thumbnail, the logo for the Million Voices campaign). Along with the link you could say something like this:
The domestic violence awareness cause lost a great champion last Thursday with the death of Farrah Fawcett. Learn more about her legacy at http://bit.ly/1avlB5 and join the NDVH Million Voices Campaign in her memory.
Here's a sample facebook status:
3. On email, send a link to this post (http://bit.ly/KQB4i) and ask your friends to participate... or just copy and paste the whole post into your email!
Thank you for your participation and for making a difference!

Thank you!
We had another record-breaking week, with 38 domestic violence awareness advocates, Alpha Chi Omega sisters and friends tweeting! Thanks so much to everyone who participated!
Stats for this week:
At least 38 tweeted, at least 6 posted on facebook
Total minimum potential audience = 14,000
This post had 98 visitors; Farrah's had 71; and @MillionVoices has 30+ new followers.
We had 3-4 concurrent #charitytuesday messages circulating as well and thank everyone for their creativity and initiative!
Thank you for your ongoing support of domestic violence awareness!
In Memory of Farrah Fawcett
Farrah Fawcett will long be remembered for her iconic haircut, her red bathing suit, and her battle with cancer. But we hope her most enduring legacy will be as an advocate for domestic violence awareness.
From her portrayal of Francine Hughes in the landmark film The Burning Bed to the many years she devoted to improving conditions for victims of domestic violence, Farrah worked continuously for the cause right up to the end, leaving bequests to domestic violence shelters in her will.
In her honor we encourage you to join the National Domestic Violence Hotline Million Voices campaign http://www.ndvh.org/join/ and follow @MillionVoices on twitter. For additional ways see (link to 6/30 post). Keep reading to learn more about Farrah’s legacy:
Farrah’s 1984 film The Burning Bed changed the way America thought about battered women… when it aired as a movie of the week (during one of the first ever National Domestic Violence Weeks), it was the first time family violence had appeared on television. It helped the public see family violence as a public issue, in a time when it had been private, behind closed doors, a personal issue. It was first film ever to include a nationwide 800 number for people who needed help.
The Burning Bed truly was Farrah’s project. She worked to get the film produced; she recruited the director. She visited battered women’s shelters and interviewed victims to aid in her portrayal of Francine Hughes. Farrah risked everything, as one of the most beautiful women on the planet, to star in an unglamorous film in which she spent most of it beaten and bruised. Her risk paid off: The film was critically acclaimed, winning the Golden Globe. Farrah was nominated for an Emmy and a Golden Globe. The Burning Bed was the most-watched TV movie of the year
In her personal life, Farrah’s volunteer work on behalf of domestic violence awareness included serving on the board of the National Advisory Council for The National Domestic Violence Hotline, participating in panel discussions on domestic violence for the Show Coalition, speaking on behalf of the cause, and being a part of events like the Humanitarian Awards in Media.
So today, we ask you to:
* Remember Farrah’s legacy as an advocate for domestic violence awareness
*be grateful for the pioneering work
* and feel hope because Farrah’s efforts made a difference for many women.
In Farrah's honor, join the National Domestic Violence Hotline Million Voices campaign – it’s FREE and easy http://www.ndvh.org/join/!
Rest in Peace Farrah Fawcett (February 2, 1947 – June 25, 2009)
We welcome your comments.
Virtual philanthropy project for June 23, 2009
This week we're trying something new! We’d like to know how Alpha Chi Omega sisters and friends feel about a short film designed to raise awareness about domestic violence. Less than a month after its release, British television banned it for being "too shocking."
Here’s what to do:
First, go to http://bit.ly/13wSir, watch the video, vote in the poll, and comment.
Second, spread the word about the project!
a. On twitter, post a message like this:
Video campaign too shocking for domestic violence awareness? Help us decide http://bit.ly/13wSir #axo #charitytuesday
b. On facebook, post the link (http://bit.ly/13wSir) to your profile.
c. Via email, send a link to this post (http://www.axomtm.org/journal) and ask your friends to participate... or just copy and paste the whole post into your email!
Have other ideas for spreading the word? Please comment below! THANK YOU!

Thank You!
Sharing a few numbers to show the impact of this week's virtual philanthropy project:
Keira Knightley short film Cut viewed 4,848 times
Blog post with video and poll had 330 hits
99 people voted in the poll - 7 thought the film was too shocking; 92 disagreed; 6 commented
At least 43 people shared our message on facebook; a minimum of 31 tweeted about it.
Potential audience reached: 14,469
Thank you to everyone who played a part in getting the message out! You are making a difference for domestic violence awareness!!
Is Keira Knightley's short film Cut too violent for TV?
Women’s Aid and Grey London created a domestic violence awareness campaign, the centerpiece of which is a 2-minute long short film starring actor Keira Knightley (Pirates of the Caribbean, Atonement) and directed by Joe Wright (Atonement, The Soloist). The video, launched April 2, 2009, was intended to run on television and in movie theatres. By the end of the month British television had banned it for being "too shocking."
We invite you to watch the video and then vote in the poll below. Do you agree with the censors? Please comment below as well! Thank you!
Poll results will be posted Monday, June 29th.

Virtual philanthropy project for June 16, 2009
Our goal this week is to show our gratitude to a corporate partner that has made a huge difference to the domestic violence awareness movement. Through its “Stop Violence in the Home” products and “Bag for Life” The Body Shop has contributed $1.5 million over the last six years to National Coalition Against Domestic Violence (NCADV).
The program will come to an end soon, but through July 2009, you can still “shop for dva:” your purchase of these four products will make a difference!
Stop Violence in the Home Daisy Soap
Stop Violence in the Home Hi-Shine Lip Treatment
Stop Violence in the Home Lip Care Stick Duo
Here are some ways to spread the message:
1. On twitter, post a message like this:
Thank you Body Shop for $1.5m to NCADV & domestic violence awareness! http://bit.ly/SP1Hi Shop now, ends 7/31 #axo #charitytuesday
2. On facebook, post a link like this (http://bit.ly/SP1Hi) to your profile.
3. On email, send a link to this post (http://www.axomtm.org/journal) and ask your friends to participate... or just copy and paste the whole post into your email!
4. On your blog, write a story thanking the Body Shop and NCADV and post a link in the comments section below this post.
5. Shop! :)

THANK YOU!!
What a great week for Alpha Chi Omega's domestic violence awareness virtual philanthropy project! 39 sisters and friends shared our message on a variety of social networking sites. We reached a potential audience of over 12,000! Wow! Thanks so much to at least 14 who posted links on facebook and 31 who tweeted for the cause (we are particularly grateful to those who did both!).
Also wanted you to know that you can follow the Body Shop USA on twitter: @thebodyshopusa

