Mu Tau Mu virtual alumnae chapter of Alpha Chi Omega

Behind the Scenes at MTM

This blog is a day-to-day update of what is going on in Mu Tau Mu. Eventually we'll move the older journal entries from our livejournal space but for now to read the archives (entries prior to May 19, 2005), head over to http://www.livejournal.com/users/amzmtm/.

Things you'll hear about here include notification that new photos or other items are posted on our private website (more about the site is here), more detail on our activities than you see in our month-by-month history blog, news from Case, news from the collegiate chapter, news from Alpha Chi Omega at large, and occasionally fun new ideas on their way to implementation. Links to the private site will take you directly to the item mentioned.

To protect the privacy of our members, only first names will be given.

Entries by MTM Exec Board (410)

Redecoration project complete!

We are very excited to report that the living room and dining room at the ZU house have been redecorated! There are lots of photos posted on myfamily.com and above is one to give you an idea of how great everything looks (click on it to see it full size). A big thank you to the National Housing Corporation for taking on this project and to the ZU Chapter Advisor for sharing the photos!

Posted on Wednesday, June 27, 2007 at 10:43PM by

Post a Comment

Introducing the new Case Western Reserve University logo!

Case Western Reserve University Unveils New Logo

June 4, 2007

Dear Alumni,

For nearly a year, Case Western Reserve University has been carefully examining the institution’s graphic identity. Greg Eastwood, MED'66, our interim president, was so concerned about the issue that he formed a Brand Task Group (BTG) to formally assess the impact of the word mark and logo on the university’s many audiences and stakeholders. The Task Group was co-chaired by University Trustees and alums Tim Callahan and Ted Schroeder who led the efforts of a dedicated group of individuals who represented all segments of the university family.

The work of the university included extensive research that solicited the opinions of alumni, faculty, staff, students, and friends of the institution. Throughout the process, the group sought the ideas and input of all members of the university community. Additionally, in an effort to keep the process open and communicative, all of the information gathered was made immediately available to the entire university through print and electronic communications. Thanks to the diligent work of the BTG, and its recommendations to the Board of Trustees, I am pleased to report that Case Western Reserve has unveiled a new word mark and logo that will be the basis for a new graphic identity system for the university.

As you can see from this e-mail message, there has been a significant change in the university’s graphic representation. The new emblem is a more modern representation of Western Reserve University’s traditional sun and harkens back to the university’s historical crests in which lux, or light, has been used. This contemporary sun has been designed as if viewed from space rising over the Earth. The sun as a symbol embodies knowledge and the strengths of our institution: the liberal arts, humanities, and health sciences most commonly associated with Western Reserve University, and engineering and technology associated with the Case Institute of Technology.

The more stylized sun has eight rays representing our Schools and College. The sun is boxed in a way to build on the previous logo, yet the right-hand corner of the new outline is open to symbolize global reach and limitless potential.

All of the administrative planning and artistic development was the responsibility of University Relations and the staff of Marketing and Communications. This use of in-house staff for both the strategic and creative process allowed the university to realize substantial savings on the project. A gradual implementation of the new graphics package will also result in better stewardship of university resources.

I believe we have resolved a difficult issue with a thoughtful approach and prudent solution. The process of creating a new logo for the university has been successful because of your continued engagement and support.

We know that a great institution is a reflection of its alumni, students and faculty contributions. We are proud of our collective accomplishments.

Thank you,

Daniel T. Clancy, LAW'62
Executive Director
Alumni Association of Case Western Reserve Universi

Posted on Wednesday, June 27, 2007 at 07:42PM by