Mu Tau Mu of Alpha Chi Omega

Case Western Reserve University Unveils New Logo

June 4, 2007

Dear Alumni,

For nearly a year, Case Western Reserve University has been carefully examining the institution’s graphic identity. Greg Eastwood, MED'66, our interim president, was so concerned about the issue that he formed a Brand Task Group (BTG) to formally assess the impact of the word mark and logo on the university’s many audiences and stakeholders. The Task Group was co-chaired by University Trustees and alums Tim Callahan and Ted Schroeder who led the efforts of a dedicated group of individuals who represented all segments of the university family.

The work of the university included extensive research that solicited the opinions of alumni, faculty, staff, students, and friends of the institution. Throughout the process, the group sought the ideas and input of all members of the university community. Additionally, in an effort to keep the process open and communicative, all of the information gathered was made immediately available to the entire university through print and electronic communications. Thanks to the diligent work of the BTG, and its recommendations to the Board of Trustees, I am pleased to report that Case Western Reserve has unveiled a new word mark and logo that will be the basis for a new graphic identity system for the university.

As you can see from this e-mail message, there has been a significant change in the university’s graphic representation. The new emblem is a more modern representation of Western Reserve University’s traditional sun and harkens back to the university’s historical crests in which lux, or light, has been used. This contemporary sun has been designed as if viewed from space rising over the Earth. The sun as a symbol embodies knowledge and the strengths of our institution:  the liberal arts, humanities, and health sciences most commonly associated with Western Reserve University, and engineering and technology associated with the Case Institute of Technology.